Like the Dire Straits song says: "I want my ESU!" Or maybe I remember the lyrics wrong.
14th Oct came and went and I'm still not able to get my Windows 10 into Extended Support Updates -program. What gives!?
I meet all the criteria, but no avail. Apparently they changed something in license agreement and I haven't approved that yet. Going to my Microsoft Account:

There I'm first greeted by a hey-we-changed-something-you-need-to-approve-this-first -thingie. I just clicked approve can came back.
Hey presto!

Now Windows Updates offers me an "Enroll Now" -option. Following that path:



I'm eligible, my PC is eligible, and all this at zero cost. Nice!
I so wish somebody had put any effort on this one. There are published videos and screenshots of people getting their ESU instantly. For me, nobody bothered to tell I'm missing some sort of approval.